FOR THOSE WHO
START HUNTING PERFECTION.
The all-new Shimano Dura-Ace will raise the bar again with its new design and features optimized and co-developed with athletes worldwide and also for those who hunt perfection.
Embrace perfect, and you will set the world on fire. With Dura-Ace, always remember, #NeverCompromise.
WE TAKE YEARS TO GIVE YOU SECONDS.
Building an extraordinary groupset like the DURA-ACE doesn't happen overnight. Our story began almost 50 years ago, and we've been perfecting it ever since.
We put a lot of time, dedication, and craftsmanship into our pursuit of perfection. We evolve by listening to athletes and you.
Shimano Dura-Ace is not just a flagship road groupset. It's the standard of road racing—that's why we take years to give you seconds.
We did it all for the love of racing. We did it all for you.
The theme our engineers had in mind throughout the development process was ‘Science of Speed’. During that development, they focused on 5 pillars. Every little detail, every decision made, was made with that in mind.
WHERE TO BUY
DELIVERY OF FIRST BATCH WILL BE UPDATED SHORTLY.